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Broad Roofing/Contractor

NRCA's 140th Annual Convention & 2027 International Roofing Expo (IRE)

North America's largest roofing and exteriors trade show, co-located with NRCA's annual convention.

Who attends

The must-attend national event for roofing and exterior contractors. Heavy representation from residential storm-restoration firms whose revenue comes almost entirely from insurance claims - exactly the referral partner and co-marketing channel a public-adjusting software or service vendor wants. The Exteriors Pavilion extends reach into siding, windows, gutters and trim contractors who also work claims.

  • Roofing Contractors
  • Exterior Contractors
  • Restoration Contractors
  • Distributors
  • Manufacturers
  • Insurance/Claims Vendors
  • Software Providers

Exhibiting & sponsorship

Exhibiting
$55.09/sq ft NRCA member, $61.08/sq ft non-member (<=599 sq ft); $52.07/$57.65 (600-999); $46.05/$51.02 (1,000-1,999); $43.73/$48.41 (2,000+) · Exhibitor information
Sponsorship
Contact the organizer · Sponsorship information

Planning notes

91% of 2026 exhibitors indicated intent to return for 2027. Booth space contracted via the Informa sales team; exhibitor badge allotment is based on booth size with a $75 charge per additional badge. IFD Qualifying Competition runs Feb 16-17, 2027 alongside the show.

Directory notes

Annual, rotates among Las Vegas, Orlando, San Antonio, New Orleans, Dallas. Organizer contacts: info@theroofingexpo.com, 800-684-5761; attendeecustomerservice@theroofingexpo.com, 866-860-1970; Exhibitor Client Services client.services@theroofingexpo.com, 855-476-8554. Sales reps by company-name alpha split (see IRE 2026 record for full list).

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